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Ben Forster

Designing strategic brand identities that help small businesses and startups stand out and connect with their customers.

A New Zealand-based designer, designing strategic brand identities that help small businesses and startups stand out and connect with their customers.

Multidisciplinary designer focused on creating brands that exist with intention, value and built to last.

Multidisciplinary designer focused on creating brands that exist with intention, value and built to last.

Multidisciplinary designer focused on creating brands that exist with intention, value and built to last.

Featured project image from Ben Forster Creative

Design found me before I knew what to call it.

In my final years of high school I picked up a camera, drawn to the idea of seeing the world through a lens that otherwise wouldn't be visible.

That curiosity followed me into graphic design, where I realised I was less interested in making things look good than in uncovering what a brand actually is, and how to show that to the world.

I'm Ben, a freelance designer based in Auckland. I graduated from AUT with a Bachelor of Design in Communication Design, and since then I've been working across brand identity and web design with real clients and real briefs.

In the past year and a half I've delivered brand and web projects, worked in-house as a contracted designer, and provided design support across a range of businesses.

My typography work earned a silver award at the DINZ Best Awards for a type specimen exploring forgotten architectural typography and sign painting from 1920s Auckland, work that sits at the centre of what I care about: preserving and revealing the stories that brands already have.

TRUSTTESTIMONIALS
WHAT PEOPLE HAVE TO SAY
Ben worked alongside me for over a year as a contract designer, delivering across EDMs, web, social and print. He was a reliable pair of creative hands who delivered solid work across a wide range of projects. Having Ben on the team gave me the space to focus more on creative direction, while helping deliver the day-to-day creative.
Richard Pearson
Design Lead - Aera
TRUSTTESTIMONIALS
WHAT PEOPLE HAVE TO SAY
"Ben brought a strong discovery process and presented concepts that really worked. The final identity clearly represents our pillars, vision, and values, and it distinctly captures the core services we provide for Indigenous First Nations in Australia."
Jeanette
Founder - Ironbark Communications
TRUSTTESTIMONIALS
WHAT PEOPLE HAVE TO SAY
"After recently taking over PWR FIT Studios, our website needed to reflect the new direction of the business. Ben rebuilt it from the ground up, keeping the elements that worked while thoughtfully restructuring everything else with real strategy and purpose. The end result is a sleek, modern website that not only looks incredible but flows beautifully and truly represents who we are as a brand.”
Meg
Owner - PWR FIT Studios
TRUSTTESTIMONIALS
WHAT PEOPLE HAVE TO SAY
We are a new company in an established industry. Ben built our brand and strategy from the ground up. The result is fresh, unique, and genuinely shaped how people perceive us.
Margret
Owner — Hibiscus Outdoors.
TRUSTTESTIMONIALS
WHAT PEOPLE HAVE TO SAY
“Ben modernised our brand and website with a visual direction that felt right for our industry, sharp without being over-designed. Our team and customers have responded really well to it, and honestly, it's made us look far more current than the typical flooring company.”
Steven
Founder - Sawford Flooring
TRUSTTESTIMONIALS
WHAT PEOPLE HAVE TO SAY
Ben worked alongside me for over a year as a contract designer, delivering across EDMs, web, social and print. He was a reliable pair of creative hands who delivered solid work across a wide range of projects. Having Ben on the team gave me the space to focus more on creative direction, while helping deliver the day-to-day creative.
Richard Pearson
Design Lead - Aera
TRUSTTESTIMONIALS
WHAT PEOPLE HAVE TO SAY
"Ben brought a strong discovery process and presented concepts that really worked. The final identity clearly represents our pillars, vision, and values, and it distinctly captures the core services we provide for Indigenous First Nations in Australia."
Jeanette
Founder - Ironbark Communications
TRUSTTESTIMONIALS
WHAT PEOPLE HAVE TO SAY
"After recently taking over PWR FIT Studios, our website needed to reflect the new direction of the business. Ben rebuilt it from the ground up, keeping the elements that worked while thoughtfully restructuring everything else with real strategy and purpose. The end result is a sleek, modern website that not only looks incredible but flows beautifully and truly represents who we are as a brand.”
Meg
Owner - PWR FIT Studios
TRUSTTESTIMONIALS
WHAT PEOPLE HAVE TO SAY
We are a new company in an established industry. Ben built our brand and strategy from the ground up. The result is fresh, unique, and genuinely shaped how people perceive us.
Margret
Owner — Hibiscus Outdoors.
TRUSTTESTIMONIALS
WHAT PEOPLE HAVE TO SAY
“Ben modernised our brand and website with a visual direction that felt right for our industry, sharp without being over-designed. Our team and customers have responded really well to it, and honestly, it's made us look far more current than the typical flooring company.”
Steven
Founder - Sawford Flooring
TRUSTTESTIMONIALS
WHAT PEOPLE HAVE TO SAY
Ben worked alongside me for over a year as a contract designer, delivering across EDMs, web, social and print. He was a reliable pair of creative hands who delivered solid work across a wide range of projects. Having Ben on the team gave me the space to focus more on creative direction, while helping deliver the day-to-day creative.
Richard Pearson
Design Lead - Aera
TRUSTTESTIMONIALS
WHAT PEOPLE HAVE TO SAY
"Ben brought a strong discovery process and presented concepts that really worked. The final identity clearly represents our pillars, vision, and values, and it distinctly captures the core services we provide for Indigenous First Nations in Australia."
Jeanette
Founder - Ironbark Communications
TRUSTTESTIMONIALS
WHAT PEOPLE HAVE TO SAY
"After recently taking over PWR FIT Studios, our website needed to reflect the new direction of the business. Ben rebuilt it from the ground up, keeping the elements that worked while thoughtfully restructuring everything else with real strategy and purpose. The end result is a sleek, modern website that not only looks incredible but flows beautifully and truly represents who we are as a brand.”
Meg
Owner - PWR FIT Studios
TRUSTTESTIMONIALS
WHAT PEOPLE HAVE TO SAY
We are a new company in an established industry. Ben built our brand and strategy from the ground up. The result is fresh, unique, and genuinely shaped how people perceive us.
Margret
Owner — Hibiscus Outdoors.
TRUSTTESTIMONIALS
WHAT PEOPLE HAVE TO SAY
“Ben modernised our brand and website with a visual direction that felt right for our industry, sharp without being over-designed. Our team and customers have responded really well to it, and honestly, it's made us look far more current than the typical flooring company.”
Steven
Founder - Sawford Flooring

Say Hello

Every connection begins with a conversation.
Share your vision with us, and together we’ll
create something that lasts!

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Say Hello

Every connection begins with a conversation.
Share your vision with us, and together we’ll
create something that lasts!

Got a project in mind?
Get in touch & lets
collaborate together.

Got a project in mind?
Get in touch & lets
collaborate together.