Sawford Flooring is an established Auckland-based flooring business, founded in 2010. What started as sole trader contract work laying floors for other companies has grown, over more than a decade of word of mouth and trade reputation, into a limited company with a team of five. The business specialises in floor preparation, vinyl, and carpet installation across residential and commercial projects, with vinyl as the core, most profitable service. As Stephen moved from subcontracting to project managing his own jobs directly, with ambitions to move into supply and install, the brand needed to grow up with the business. The full scope was a complete brand identity, built to hold up across uniforms, vans, social media, and a proper digital presence.