I Love Ugly Case Study

A publication-based case study looks into I Love Ugly, a well-known New Zealand men's fashion brand. Creative Entrepreneurship a minor elective within AUT briefed me to create a case study I designed into a publication deep diving into a creative business of interest.

Being a first year communication design student I thought it would only be right to pride my case study publication in the same way as I would any of my minor papers. This pushed me to aesthetically and functionally layout and structure my work in a format that provides an experience for the reader, setting a typical case study as a more interesting read.